Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of many online methods of website optimization. One of the many other methods is search engine optimization or SEO.
iBusiness Media takes SMO to a business level using the power of social media to drive traffic to your business thereby giving your product or service a greater presence on the web than can be obtained just by your website. Our service does not replace websites, but rather compliments them and enhances their reach.
There are two categories of SMO / Social SEO methods:
- Social media features added to the content itself, including: RSS feeds, social news and sharing buttons, user rating and polling tools, and incorporating third-party community functionalities like images and videos.
- Promotional activities in social media aside from the content being promoted, including: blogging, commenting on other blogs, participating in discussion groups, and posting status updates on social networking profiles.
Social Media Optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
“SMO is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.”
Social Media Optimization, is not limited to marketing and brand building. Increasingly smart businesses are integrating social media participation as part of their knowledge management strategy (ie. product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more). Additionally, SMO is often at times implemented to foster a community of the associated site, allowing for a healthy business to consumer relationship.
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